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Posts Tagged ‘Book review’

boo hoo – $135 million, 18 months… a dot.com story from concept to catastrophe

boo hoo is a book about the rise and fall of boo.com - the short lived fashion and sports clothing retailer that appeared at the height of the .com boom and collapsed when the bubble burst. The book is written by Ernst Malmsten (who was the CEO and co-creator of boo) along with Erik Portanger and Charles Drazin (whose link to Ernst is [...]

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